Branding is one of those things that comes and goes as a business emphasis. It's always important, but it has always been something of a trend in business management - either the newspapers are talking about branding or you don't hear about it for a few years.
In the next few years brand control is going to become one of the biggest news stories out there, and here's why - when it is entirely possible for someone other than you to control your brand and what people are seeing and hearing about you, then brand control suddenly becomes EXTREMELY important to you.
And that's where things are headed right now. The crime that's growing the fastest worldwide is corporate identity theft, and in a world with more than 1800 social media sites where anyone can sign up to be 'YOU', it doesn't take a lot for someone else to hijack your brand and get more awareness and more highly placed SEO rankings, news stories, customer complaint profiles or more negative link positioning than you can if you haven't taken active steps for protecting your brand.
It doesn't matter how big or small your business is, they are all targets today, and the impact of fixing it later will always be far more expensive than planning and implementing truly sophisticated branding plans now.
Has your branding company talked to you about this issue yet? If not, are they really doing what they need to to protect your brand?
We offer complete branding services at Reyactive, including social media brand control, the hottest topic in branding. Find out more about how Reyactive can help develop, establish and protect YOUR brand starting today.