Branding isn’t just about companies with Fortune 50 CEO’s on their Boards of Directors anymore. It’s gotten personal, so personal that your personal brand can change how your career, family, and financial futures turn out, and it’s a daily struggle to design, build, and execute on that brand in a way that leaves the lasting impact you work so hard to make.
If you’re in sales and your personal brand can bring an extra $25 million worth of business to your next employer, do you think that’s going to make a difference to whether you get hired and how much they’re looking to pay you?
If you’re in management or leadership and you can draw investors or audiences, employees or supply chains with you, do you think that makes a difference to where your career takes you next?
Of course it does. That’s why your personal brand matters. It’s far more powerful than a resume, and for most people it opens far more doors than networking or a prestigious degree do on their own. In fact, it’s one of the most powerful assets you can grow to help you conquer your most challenging goals.
The same is true for your business. If your business can bring an audience to the table that is on target, aligned, and engaged, does that make your business more valuable? Does it give you a better, stronger chance of elevating and executing on more successful new product launches and renewal offers?
Of course it does. So what is YOUR branding worth to you?
If it’s the fifty cent tour of Fiverr branding roulette wheels, well, we’re probably not the partner you’re looking for. But if you’re serious about wanting to invest in your brand to make it stand out from the crowd and become the asset you always wanted it to be, well, we’re probably the first, and let’s face it, only people you should have on your list. Here’s why:
- We’ve been helping brands stand out for over 30 years.
- We’ve worked for clients on 5 continents, so we understand how culture impacts brand reception.
- We use the latest in AI technology to accelerate and refine our development processes so you can see faster iterations, and fewer iterations to get to your brand imagery, documentation, and collateral.
- We have teams of expert copywriters and AI research tools to make sure your copy stands out and uniquely reflects who you and your business or product really are.
- We’re entirely confidential. As Competitive Intelligence Specialists, not only do we research and investigate the best possible options for our clients, we also hold their trust and confidence so that each client knows they have complete privacy in working with us. No judgments from the peanut gallery, no competitors throwing stones, just you and your team and us and our teams working on building you the most successful branding we possibly can.
- Our brands have won over 80 international design and digital design awards over the years.
So in short then, we know our stuff. From launching products to launching companies and careers, we’ve been highly successful at supporting our clients in branding and rebranding their ways to success.
WHAT COMES STANDARD
Everyone usually has an a la carte pricing menu, especially in the design field, or they charge by the hour. Following the model of acclaimed designer Chris Do (video), design is about the value of the research, experience, training, equipment, technology, time, effort, and creativity involved, which then gets applied to produce your objective outputs.
We’ve distilled that to some pretty general formula for our standard customers because between our AI technology and our veteran designers and copywriters, we can take our research push it through our technology base and accelerate the outcomes so you’re not paying for a lot of time iterating each design or turn of phrase. What you ARE paying for is getting high quality collateral with as many internal iterations as we feel we need to take your ideas and our experience to produce impactful, effective branding that can take you where a quickie on Fiverr simply can’t.
Our process creates more than just a logo, it creates a whole brand document that you can take to every marketing team or designer you EVER work with so they can produce your social media content, landing pages, press releases, and more while staying ON BRAND every step of the way.
Here’s exactly what you get from our STANDARD Branding Package:
- Comprehensive Brand Report in PDF format including your Avatar Prospect Report, Color Codes, and Fonts
- Custom Brandable and Trademarkable Logo
- Custom Branded Letterhead in MS Word, OpenOffice, or Google Docs Compatible Formats
- Custom Designed Business Card Template in MS Word, OpenOffice, or Google Docs Compatible Formats
- Custom Branded YouTube, LinkedIn, Facebook, and Twitter Page, Channel, and Profile Headers (as applicable)
- 3 Graphic Branded Banners or Thumbnail Templates
- 1 Logo Reveal Video (15 seconds or less, hundreds of styles or templates to choose from)
Let's Talk About Value
A Custom Brand Report like the one we provide standard with each branding package often runs well north of $2500-5000 all on its own. It’s slick, it’s evocative, and it’s your Brand Playbook from which everyone on your marketing, social media, customer service, leadership, and communications teams can all get to work quickly, efficiently, and on-brand. The value of THAT? Priceless.
A Custom Branded and Trademarkable Logo is something that can be truly game changing, depending on if and how it’s used. The starting price for the logo we had designed when we started Reyactive was $2500, and it has served us well, very well indeed, for over a decade. Other logos we’ve purchased have ranged from a few hundred dollars to well over $250,000, so there’s generally no hard, set price for logos generally. Our process, experience, and technology usually gets us to within a few iterations of goal much faster than traditional agencies, so we can focus on quality over billable hours.
Letterhead and Business Card Packages are often priced between $995 and $5,000, sometimes as high as $25,000, and usually depends on how long it takes for the client to agree to the final iterations. The more you make the agency work, the more it tends to cost.
Experienced social media designers are now commanding $120-250,000 salaries to build social media headers, banners, and branded thumbnails for social media channels in every industry. The impact of channel branding can be the difference between $100k per year on YouTube and $1-2 million a year on YouTube by providing the recognizable factor that encourages return visits, subscribers, and link referrals across the world.
And logo reveal videos can take your branding and paste it in front of and behind every video you produce, helping you to provide that branded experience to every interaction your audience has with your brand. While you can have a complete custom logo reveal video produced involving Adobe Premiere and even movie set productions reaching into the tens of thousands of dollars worth of cost, the reality is there is a middle ground between the budget end of the market and the ILM video making experience.
We have invested tens of thousands of dollars into video technology and templates so that we can take your brand shiny new logo and put together a logo reveal video that’s truly on-brand and on-UX for the experience you want to deliver to your audience about your brand without having to send a camera crew to the moon to get you what you need.
Do The Math
You can easily do the math for yourself and figure out that to get what we’re offering standard as a package anywhere else, well it’s probably going to set you back quite a few bucks to get your brand to where you know it needs to be.
You can also go back and read through about the value and power the right brand can help you wield when it comes to building your brand equity and building the revenue you can get that goes with it.
So when I tell you that our STANDARD BRANDING PACKAGE comes with all of that and three free iterations or revisions for EACH item on the list, and our whole package only costs $5,000 USD, well, I’m sure you can agree that you’re getting a ridiculous value for the price.
Obviously we have upgrades available and you can have additional revisions done in sets of 3 for an additional $995 per set, but we’re pretty confident that under our process what you get out of it will be exactly what you need to grow and move forward right away.
So that’s our basic offer for you – tens of thousands of dollars of design and strategy documents and video, all wrapped up in a simple package that can get you and your whole communications and leadership team rolling for just $5,000 USD. Which usually means that now you’d like to see a sample of our work so you can match design styles to things you could see working for your brand.